Bored & Thirsty Packaging

For my Bored & Thirsty Packaging, I wanted a famous pop celebrity, Olivia Rodrigo, to represent Bored & Thirsty's brand. Emphasizing the idea of being thirsty and connecting it to Olivia's brand with the iconic tongue symbol, I wanted it to connect to each other as one collab. With a pop feel and an iconic Olivia edgy moment, this brand collab embodies what it feels like to be Gen Z.